Well it has almost killed me, but I finally got the online store to a point where we felt comfortable going live with it. When Tracy and I began formulating this crazy plan, the online experience was at the core of everything we wanted to do. So I’ve been under tremendous pressure to make it as good as I can as quickly as possible. Even though it’s a relief to get it out there, there’s still plenty of features and products to be added. But the good news is I’m in pretty tight with the business owner, programmer, and designer. On that same thought, I think we’ve got a really neat thing going here that would be really difficult to reproduce and keep costs as low as we have. I’m just really proud of us!

I really want to thank our friends that did some early testing of the site and gave us feedback. Because I can make the most techo-gee-whiz site around, but if it doesn’t make your treat buying experience easy and fun… well, what’s the point?

Give it a whirl. I bet you know at least one person that would love it if you got them some healthy and fun pet treats. Maybe it’s you! Unfortunately, just like how we missed Black Friday with the retail store, we’ve all but missed the window for pre-Xmas holiday orders (if you priority ship by December 19th, it will probably make it).